Research-based Webinar The New Credit Playbook Discover how card issuers can stay top-of-wallet

Ready to Supercharge Your Card Program?​

It’s no longer about credit cards – it’s about consumer intentions pushing full throttle. Every swipe sends a signal: paying bills, building history, managing emergencies or earning rewards. The latest PYMNTS Intelligence and i2c Consumer Credit Economy report reveals a seismic shift: what consumers demand from credit and card issuers is now overwhelmingly shaped by age, purpose and product flexibility. We’re seeing consumers take the pole position with their finances. This expert panel explores how issuers can overhaul their outdated “one-size-fits-all” strategies and dominate top-of-wallet across generations. Get ready to examine the critical variations in credit preferences based on age and income and how game-changing features like payment controls and purpose-built products are the secret weapon to unlocking unprecedented engagement, loyalty and long-term value.