Research-based Webinar The Credit Race: Closing the Perception Gap to Win

Supercharge consumer excitement for new credit products ​​

In the fast-paced race of consumer credit, perception is often the toughest roadblock. Many consumers believe they would be denied for a new credit product, even though actual approval rates show otherwise. This flawed perception leads many to "self-deny" by never even entering the race. Our expert panel will discuss key insights from the latest Credit Economy Report: Consumer Strategy vs. Spontaneity—Navigating the Great Credit Divide by PYMNTS Intelligence and i2c and explores how consumers underestimate their approval chances and that credit has a "twin purpose" for both planned purchases and as a safety net. ​