This report examines consumer behaviors and attitudes related to rewards credit card loyalty programs offer. We surveyed consumers across generations to explore what drives interest in and usage of these programs across a range of spending categories and demographic groups.
Discover more in the survey report including:
- Credit card reward programs are widely accepted across generations
- Millenial and Gen Z consumers are more likely to be interested in credit reward programs
- Consumers show a greater interest in personalized rewards and digital offers
- Consumers not interested in reward programs with lengthy redemption processes or no personalization
