Bring Card-Issuing In-house
Self-issuing credit cards empowers financial institutions to take control of their card programs. By bringing card issuing in-house, banks and credit unions can gain greater flexibility, control and profitability. This strategic move allows them to modernize card products, enhance customer experiences and capitalize on key trends like digital-first experiences (virtual cards), personalized reward offerings, enhanced security and seamless payment experiences. With growing customer expectations, now is the time to introduce a self-issuance credit card program. Self-issuance provides financial institutions with the ability to gain equal footing with larger banks and create a differentiated product that helps increase revenue.
In this fireside chat, John Gaffney and Dan Hanks will discuss:
- Benefits of self-issuance: revenue expansion and customer retention
- Owning the customer experience: digital transformation and personalization
- Key considerations when moving to self-issuance
Speakers
![Troy Dennis](https://www2.i2cinc.com/l/27052/2024-12-27/5b38sf/27052/17353043796YbZV7ZJ/John_Gaffney_s_headshot.png)
![](https://www2.i2cinc.com/l/27052/2024-12-27/5b38sb/27052/17352990529nzPNi3I/pymnts.webp)
John Gaffney
Chief Content Officer
![Nicolas Buc](https://www.i2cinc.com/pardot-landing-pages/money2020-USA/images/Dan_Hanks.png)
![](https://www2.i2cinc.com/l/27052/2024-11-15/5b1v9s/27052/17317000632ozo55wv/i2c_Marketing_Logo.png)
Dan Hanks
SVP, Global Product Management
![](https://www.i2cinc.com/pardot-landing-pages/money2020-USA/images/shelia_moore.png)
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