Fireside Chat Self-Issued Credit Cards Keep Banks and Credit Unions Top-of-Wallet

Bring Card-Issuing In-house

Self-issuing credit cards empowers financial institutions to take control of their card programs. By bringing card issuing in-house, banks and credit unions can gain greater flexibility, control and profitability. This strategic move allows them to modernize card products, enhance customer experiences and capitalize on key trends like digital-first experiences (virtual cards), personalized reward offerings, enhanced security and seamless payment experiences. With growing customer expectations, now is the time to introduce a self-issuance credit card program. Self-issuance provides financial institutions with the ability to gain equal footing with larger banks and create a differentiated product that helps increase revenue.

In this fireside chat, John Gaffney and Dan Hanks will discuss:

• Benefits of self-issuance: revenue expansion and customer retention
• Owning the customer experience: digital transformation and personalization
• Key considerations when moving to self-issuance