Leveling the Playing Field
How Local Banks and CUs Can Win the SMB Market
Discover how SMBs are turning to local banks and credit unions for their financial needs.
Ready to Win the SMB Banking Game?
Small businesses are increasingly seeking alternatives to traditional banking. While large national banks may offer a wide range of services, many SMBs (small to mid-sized businesses) are turning to local banks and credit unions. This shift is particularly pronounced among smaller businesses, who value personalized and convenient local branches. This fireside chat delves into the findings of the “SMB Growth Report: Community Banks Appeal to Small Businesses, But…” a PYMNTs Intelligence and i2c collaboration. We’ll explore the evolving preferences of SMBs when choosing financial institutions, focusing on the resurgence of local banks and credit unions and how they can capitalize on this trend.
In this fireside chat, John Gaffney and David Durovy will discuss:
- Why SMBs are choosing local FIs over national banks
- The importance of reputation and how to build trust
- How to bridge the digital gap and enhance your online offerings
Speakers
John Gaffney
Chief Content Officer
David Durovy
SVP, Transformation
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